Moscow active aging is a project that helps engaging seniors in cultural, educational, sports and recreational activities. It can also be applied to pre-retirees (women over 55 and men over 60 years old) as well as to those subjected to early retirement.

Project implementation comprised the following steps:

Developing and adopting rules and regulations, e.g. establishing class fares, selecting service providers, designing model agreements, setting reporting procedures and project activities;
Engaging experts and opinion leaders in public council of the project;
Forming an institution to choose suppliers and conclude agreements, as well as attract new people, supervise attendance, etc.;
Introducing new departments to community centers in order to process applications, call and visit potential participants, and monitor attendance;
Opening a voting on the internet in order to choose the project's name and major implementation ways, if this tool is applicable;
Launching promo campaign to attract three main target audience, namely, retirees, or the participants, their children, and their grandchildren;
Targeting potential participants, i.e. making phone calls, visiting, sending personalized emails, creating databases and collaborating with a single service for the project signing up;
Conducting business and cultural events and courses aimed at demonstrating the abilities of seniors as well as acquiring new skills; organizing a major city event for each of the courses’ directions.

Courses’ directions:

Mind included IT, English, healthy lifestyle, chess, checkers, and intellectual clubs;
Health included dancing, Nordic walking, PE, gymnastics, game sports, skating and ice-skating in the parks;
Soul: singing, drawing, arts and crafts, theater.
The bottom line is that events are to be convenient for seniors from all over the city.
Signing up is available at community centers, multifunctional centers, clinics as well as public cultural and sports facilities, etc.